Who are the wealthiest skateboarders of all time?
Skateboarding is a sport that's not on the same level as football, the NBA, the NFL, or MLB. However, some skateboarders have earned millions of dollars competing in the sport they love through sponsorship and brand deals.
Nyjah Huston is the highest-earning street skater in the world, making millions from his lucrative sponsorships with Monster Energy, Nike, and Diamond Supply. The Olympic bronze medallist has also set up a charity named 'Let it Flow' to provide clean water to communities in need.
In addition to winning the bronze medal in the street skateboarding event at the 2024 Olympics, Huston has secured 15 X Games gold medals and four Street League Skateboarding (SLS) Super Crown World Championship golds.
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Steve Rocco is a pioneer in the business of skateboarding and an essential figure in the early popularity of street skateboarding. He founded the company 'World Industries' with Rodney Mullen in 1987. He sold the company in 2002 for $29 million and retired.
Other than World Industries, Rocco founded some of the most iconic brands synonymous with skateboarding in the '90s and '00s. According to Vice, he created Plan B, Big Brother Magazine, Duffs, and Blind.
Stefan Janoski's Nike SB Janoski's are some of the most popular Nike sneakers in the past 15 years. They helped Nike penetrate the skateboarding market in a dominant fashion. His net worth is primarily built on the legacy of his sneakers.
According to Tuko, despite Nike's hesitation, Janoski was mainly responsible for the design and image of his shoe. His other sponsors include Habitat Skateboarders, Venture Trucks, Mob Grip, Bone Bearings, and Asaphlt Yacht Club.
With the invention of over 30 tricks, including the Ollie, kickflip, and heelflip, Rodney Mullen is a true original in skateboarding and is nicknamed the 'Godfather of modern street skating,' according to his personal website.
Competitively, Mullen registered one of the best runs in the sport, winning 34 of 35 freestyle competitions. From a business standpoint, Mullen co-founded World Industries with Steve Rocco and has enjoyed sponsorship deals with Bones, Plan B, and Tensar.
An X Games gold medal winner in 1995, Jamie Thomas founded Zero Skateboards and Fallen Footwear and won the 2006 Ernst and Young Entrepreneur of the Year award.
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Thomas gained his original wealth from his early success in skateboarding, including his X Games win, earning sponsorships with Spitfire Wheels, Thunder Trucks, Vans, Bone Swiss, Active Ride Shop, Mob Grip, and Real Skateboards. He later went on to have a successful business career.
Rob Dyrdek found prominence in skateboarding early in his life and dropped out of high school to pursue a career in the sport. After competing at the 1991 Skateboarding World Cup and skating worldwide, Dyrdek was sponsored by Droors Clothing (DC), releasing 29 signature shoes over 20 years.
At 17, he began a skateboarding company called Orion Trucks, but fully delved into business when he set up Dyrdek Enterprises. He created the Street League Skateboarding competition and numerous film and TV shows, including 'Rob and Big' and 'Ridiculousness' on MTV.
Tony Hawk is the most notable skateboarder in the world, becoming the first skater to land the infamous '900,' a two-and-a-half aerial spin. However, away from the skatepark is where Hawk made his wealth.
At the end of the 20th century, Hawk collaborated with Activision to create Tony Hawk's Pro Skater video game franchise. The franchise is one of the most successful video games in history, surpassing over one billion dollars in sales.
Hawk has always pushed the boundaries, appearing in countless TV shows and movies. Hawk is still involved in the sport, competing in various exhibitions and through his skateboarding company, the BirdHouse Project, and his foundation, The Skatepark Project.
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