Manchester United and Adidas make history with billion dollar partnership

Despite the fact that their one-field results are far from their glory days in the 90s, Manchester United continues to be a club at the peak of their powers, especially when it comes to their marketability.

Photo: Twitter - Manchester United

And since the arrival of manager Erik ten Hag, the team's improvement has been notable, and are looking strong for the upcoming season with new signings André Onaná and Mason Mount.

Photo: Twitter - Manchester United

Things defiinitely appear to be on the upswing at United, and it's with this forecasted greatness that Adidas have pulled the trigger on a historic billion-dollar partnership with the Red Devils.

Photo: Twitter - Manchester United

The club itself has announced it on its website: "Adidas and Manchester United are pleased to announce the extension of one of the most exciting and fundamental societies in world sport."

Photo: Twitter - Manchester United

An agreement that, according to the 'Daily Mail', will last for 10 years and amounts to 900 million pounds (115.4 billion US dollars, 1.05 billion euros), which means 90 million pounds a year (115.4 million US dollars, 105 million euros).

Photo: Twitter - Manchester United

"United entered into its historic agreement with Adidas at the start of the 2015/2016 season, reuniting after 23 years," the statement recalled. In the photo, the match between United and Real Madrid in 2014 at Michigan Stadium, which was attended by 109,318 people, an all-time attendance record.

Both companies boast of having "excited fans around the world with innovative initiatives, iconic designs and cult fan apparel," and for good reason.

Photo: Twitter - Manchester United

An example is the green and white shirt with which they will play as visitors this season. "Inspired by our house and made by our people," says the club in its description.

Photo: Twitter - Manchester United

Although not all fans have liked it, the truth is that it takes courage to launch a design like this and that seems to be the path of the collaboration between Adidas and United for the next decade.

Photo: Twitter - Manchester United

It will turn out better or worse, but if the Red Devils don't dare to do be bold, who will?

Photo: Twitter - Manchester United