How Jimmy Butler will earn more from his side hustle than he ever did in the NBA

Miami Heat superstar Jimmy Butler may earn around $45 million (£37 million/€43 million) annually, according to Forbes, but his side hustle reportedly has the potential to surpass his entire career NBA earnings. We're talking about Bigface coffee.

As the world went into lockdown and the NBA moved to Orlando for the 'NBA Bubble,' Butler created a master plan that would see his wealth skyrocket past anything he could imagine.

Between games in the bubble, players had the chance to relax, sit by the pool, or play video games. Not Butler, who cashed in on the money of fellow NBA players, charging $20 (£16/€19) for a cup of coffee, according to CNBC in 2023.

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Butler had brought a coffee machine and coffee beans from El Salvador into the bubble with him, charging a premium due to the lack of competition and the quality of the drink.

According to The Sun, Butler received positive reviews and a profit from his little venture, so following a tough loss in the 2020 NBA Finals, he decided to take his business to new heights.

Butler officially launched 'Bigface' on International Coffee Day in 2021, opening pop-up coffee shops at the Miami Open and collaborating with Lids on Miami Beach, as reported by CNBC.

Butler has his eyes set on selling his premium coffee for $100 (£82/€95) a cup, saying: "Specialty coffee is real, and a $100 cup is coming soon," according to The Mirror.

While showing off his Southern Californian mansion to Architectural Digest in October 2024, Butler revealed that he also had a dedicated Bigface shop in his house and would charge his neighbors "$60 a cup" (£49/€57) when they visited.

In the same video, he revelead that the coffee industry was what he planned to focus on after he retired from basketball.

In the finals between Miami and Denver, Butler made his 'Bigface' pop-up shops available to fans outside Miami's arena, making swift moves on and off the court.

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In the 2023 NBA Playoffs, his red-hot form throughout led fans to call him 'Himmy Buckets' for his clutch play and leading Miami to their second final in four years.

In true Butler style, according to Josh Gerben, trademark attorney and founder of Gerben IP, Butler filed a trademark for 'Himmy Buckets' at the end of May 2023.

Picture – X @JoshGerben

Butler plans to expand his business portfolio, using 'Himmy Buckets' as a business that sells coffee, soda, beer, bottled water, coffee cups, and clothing, should it be approved, as reported by Sports Illustrated.

After being asked what he will earn from 'Bigface' Butler said: "It's not about that for me. I think basketball has been a great source of income for me and my family," as told by CNBC.

Butler plans to open a café in Miami and San Diego, where the Miami Heat star lives in the off-season, according to People Magazine, maintaining a close involvement with the 'Bigface' venture.

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