Is Tommy Fury ruining the Fury family name or is he good for boxing?
Tommy Fury, brother of heavyweight champion Tyson Fury, is taking another stab at the YouTube boxing scene, fighting KSI in October.
The fight, which takes place at AO Arena in Manchester, will not be sanctioned by the British Boxing Board of Control as a professional fight due to KSI's issues with getting a professional license.
In February this year, Tommy Fury fought fellow celebrity boxer Jake Paul in Saudi Arabia, beating him by a split decision after claiming he would 'sleep' him in the first four rounds.
According to bbc.co.uk, Fury is backing himself with confidence again, claiming the fight is 'easy money' and "All that is left for me to do is send this man to sleep. I'll do that inside four rounds."
Fury is unbeaten in nine fights and won four by knockout. Due to his fame and success in reality TV, Fury has taken a non-conventional route in his boxing career, focusing on prize-fighting celebrities rather than beating accomplished boxers.
Is fighting internet megastars good for the sport of boxing, or is it tarnishing the Fury name?
Tommy and Tyson's dad, John Fury, spoke about the fight between Tommy and Jake and expressed his gratitude for letting his family be a part of such a great event.
According to express.co.uk, John Fury said: "We've had to play our part, and Tommy's had to play his part, but Jake and his brother - I'm in awe of the guys, they've killed it."
John Fury has every right to be grateful for the Paul brothers and Tommy getting into the celebrity boxing scene, with the fight doing nearly 500,000 PPV sales and Fury netting $10 million, according to mmanews.com.
Due to the politics of boxing, fans have struggled to watch the best fighters in each division battle it for the undisputed king of a division. For example, Tyson Fury failing to fight Anthony Joshua or Alexander Usyk.
MMA and the UFC organization have spiked in popularity through covid and the last few years, hosting fights between the best guys with no politics involved.
The celebrity boxing sphere has not tarnished Tommy or Fury the name. Legendary boxer Mike Tyson called Jake Paul a 'hero' for being the main figurehead in the new movement.
According to the express.co.uk, Mike Tyson said: "So, you got to keep this guy (Jake Paul) bright because he's going to save boxing as long as he continues to fight. He got the light. You know? He's touched. He's got the light."
Fury and KSI's fight will be jointly headlined by KSI's business partner and Jake Paul's older brother Logan Paul, who is yet to announce a fight.
After being beaten by Tommy Fury in February, Jake Paul returns to the ring this weekend, fighting former UFC champion Nate Diaz on Saturday.
For old-school boxing fans, this new wave of boxing may come across as amateur and bad for the sport, but with the money and young fans Fury and celebrity boxers are bringing in, the movement looks to be keeping the sport alive.