'We’re Not Going Back' is a powerful rallying cry against four more years of Trump

The 2024 presidential election was completely upended when Joe Biden announced he was withdrawing from the race but it was Kamala Harris who reinvigorated the voters in the United States when she became the presumptive nominee. 

Whether it was the carefree breath of fresh air Harris and her new campaign brought to the election race or her determination to earn the nomination from her fellow Democrats that signaled change was ahead is unknown, but it changed everything. 

The Vice President is now leading Donald Trump in some of the latest polling and Harris has put enough states into play that she now has several paths to victory in November if she plays her cards right. But what has prompted her appeal to voters?

Harris is both young and energetic, two things that Trump and Biden weren’t bringing to the table when the race was between them. However, it is more probable Harris and her message are what is resonating with voters and boosting her in the polls. 

RealClearPolitics has Harris leading Trump with 48.1% of the vote compared to Donald Trump’s 46.7% as of its August 16th polling averages, giving Vice President Harris a 1% lead over the former president with only a few months left to go in the election. 

The moment when things began to turn in the Vice President's favor might have been in July when she uttered her now infamous line: ‘We’re not going back.’ It was a view that resonated with many and has become more than just another campaign slogan. 

Vanity Fair special correspondent Molly Jong-Fast pointed out the potency of “We’re not going back” in an opinion piece for MSNBC on August 5th in which she quoted a text on the slogan from former Hillary Clinton presidential campaign advisor Jennifer Palmieri.

“The best campaigns — the ones that really capture and inspire voters — don’t have slogans, they have battle cries that catch on organically. That’s what ‘We will not go back’ is,” Palmieri explained to Jong-Fast.

Photo Credit: Facebook @KamalaHarris

Palmieri went on to ‘We’re not going back’ is “a sentiment the vice president expressed, that she represents and the crowd chanted back to her. Those are the slogans that get you in the gut.” And this may be why Harris has become so popular so quickly. 

In an era where the future of the United States is going to be decided by which party is elected into office in November more than ever, it is clear more and more voters in the country are becoming attached to the idea that they don’t want to go back. 

“Resisting going back is the only sane response to MAGA and its deeply regressive policies,” Jong-Fast wrote, which may explain why Harris has pulled out ahead of the former president in the latest polling averages. 

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