Russians love a good burger
New ownership and a new name
Tasty and that's it
Bringing back that McDonald's feeling
Grand-reopening on Russia Day in Pushkin Square
Almost...but not quite the same
15 new restaurants
Owner aims to re-open all 850 former McDonald's restaurants
Alexander Govor is the new owner
No more Big Macs
Customers will appreciate lower prices
A double cheese burger for just $2.24
McDonald's was in Russia for 3 decades
Closing up shop
McDonald's expected to charge between $1.2 and $1.4 billion
Employees were paid until the restaurants were sold
A bitter sweet good-bye
The first McDonald's in Russia
A symbol of the Iron Curtain's fall
Iconic photos
Keeping McDonald's safe
A very Soviet customer
Everyone wanted a taste of the west
The busiest McDonald's restaurant in the world
Hugely popular
McLenin's
Stalin chows down
Cultural contrast
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Russians love a good burger

When McDonald's announced on May 16 that it would no longer allow restaurants in the country to remain in the Russian market due to the country's invasion of Ukraine, millions of Russians were very disappointed.

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New ownership and a new name

It is unsurprising that less than a month later, the former fast-food restaurants opened once again with a new name and under Russian ownership.

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Tasty and that's it

The new chain of hamburgers restaurants is called "Vkusno-i tochka", which translates as "Tasty and that's it."

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Bringing back that McDonald's feeling

Naturally, a new logo comes with a new name: two fries and a hamburger against a green background, which looks vaguely like an "M," undoubtedly in the hopes of bringing that "McDonald's feeling" back to Russians craving food from their favorite fast-food chain.

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Grand-reopening on Russia Day in Pushkin Square

"Vkusno-i tochka" held its grand reopening on Sunday in Pushkin Square in what was McDonald's first restaurant in Soviet Moscow in 1990. The queues were not nearly as long compared to 1990, nor was the excitement.

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Almost...but not quite the same

The new chain is keeping the old McDonald's interior; however, customers will not find any trace of the name McDonald's.

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15 new restaurants

According to Aljazeera, to begin, 15 rebranded restaurants have been opened in Moscow and the surrounding area.

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Owner aims to re-open all 850 former McDonald's restaurants

By the end of June, the owners expect to open 200 more locations. Executives claim that by the end of this summer, all 850 former McDonald's restaurants will be opened under the new brand.

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Alexander Govor is the new owner

Per the BBC, the new owner of the chain is Alexander Nikolaevich Govor, a Siberian oil magnate. Mr. Govor has told the media that 7 billion roubles, around $121 m will go into this new business venture which will give jobs to more than 50,000 Russians.

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No more Big Macs

However, Russian who are craving some of their favorite Mickie-D's menu items might be disappointed. The menu is much smaller, and some of the most popular items are missing. "Vkusno-i tochka" does not sell the McFlurry or the Big Mac, for example.

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Customers will appreciate lower prices

But visitors to the restaurant will most likely be impressed with the prices, which are cheaper than what was on offer at McDonald's.

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A double cheese burger for just $2.24

For example, a fish burger is only 169 rubles compared to 190 rubles when under McDonald's, and a double cheeseburger costs just 129 rubles ($2.24) whereas before it cost 160 rubles.

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McDonald's was in Russia for 3 decades

After a little more than three decades in Russia, McDonald's made the decision fully exit the country. In March 2022, McDonald's closed down all its restaurants in the country following Russia's invasion of Ukraine.

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Closing up shop

In a news release, McDonald's said, "The humanitarian crisis caused by the war in Ukraine, and the precipitating unpredictable operating environment, have led McDonald's to conclude that continued ownership of the business in Russia is no longer tenable, nor is it consistent with McDonald's values."

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McDonald's expected to charge between $1.2 and $1.4 billion

According to The Wall Street Journal, McDonald's was "expected to record a charge of between $1.2 billion and $1.4 billion in connection with the move."

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Employees were paid until the restaurants were sold

The news outlet also reported that the company said it would continue to pay the salaries of its 60,000 Russian employees until the company's portfolio of restaurants in Russia were sold.

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A bitter sweet good-bye

The exit of McDonald's from Russia is a bitter end to an era that once promised hope for many Russians. The fast-food restaurant is among the most well-known symbols of American capitalism.

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The first McDonald's in Russia

The first McDonald's restaurant opened in Pushkin Square in Moscow just over 32 years ago, and hundreds of people lined up to get a taste of the West.

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A symbol of the Iron Curtain's fall

It was indeed a true symbol of the Iron Curtain being lifted as the communist Soviet regime fell apart and Western businesses moved in.

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Iconic photos

Join us as we take a look at some of our favorite iconic photos of McDonald's in Russia over the years.
Pictured: The McDonald's flagship restaurant, the first opened in 1990, seen here on March 13, 2022.

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Keeping McDonald's safe

A Soviet policeman stands by a queue of people waiting to enter a newly opened McDonald's on Gorky Street in Moscow in 1990.

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A very Soviet customer

A Soviet customer of the just opened first McDonald's in Russia holds little flags of the US fast food enterprise on January 31, 1990 at Moscow's Pushkin Square.

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Everyone wanted a taste of the west

People line up to enter a McDonald's in Moscow in the mid-90's.

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The busiest McDonald's restaurant in the world

Traditionally dressed Russian musicians perform in front of the busiest McDonald's restaurant in the world in 2005, the restaurant in Pushkin Square in Moscow.

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Hugely popular

Between 1990 and 2005 McDonald's served more than one billion customers and more than 132 million Big Macs. By 2005 there were 127 McDonald's restaurants in 37 Russian cities.

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McLenin's

A vendor selling Lenin/McDonald's T-shirts in Moscow, on April 22, 1994, to celebrate the 124th anniversary of Vladimir Lenin's birth.

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Stalin chows down

A Josef Stalin lookalike (R) eats McDonald's French fries as his colleague "Vladimir Lenin" (L) rests during a lunch break in central Moscow on August 14, 2009.

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Cultural contrast

Russian women walk in front of a McDonald's in March of 2022.

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