Tiger Woods creates 'Sunday Red' brand after Nike split
Golf GOAT Tiger Woods has launched his new apparel line with TaylorMade, with the brand named 'Sunday Red.'
The brand is named after his traditional choice of colors on the final day of tournaments, which has been associated with his dominance in the sport.
As reported by The Guardian, the logo of his new brand is a tiger made up of 15 stripes, the number of majors he has won in his career.
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According to ESPN, Woods said: "It's transitional. I'm not a kid anymore. I want to have a brand I'm proud of going forward. Sunday Red – it's me."
Woods ended his sponsorship deal with Nike after earning $500 million over the last 27 years, as reported by Forbes.
According to @TigerWoods on X, the golfing GOAT released a statement: "Phil Knight's passion and vision brought this Nike and Nike Golf partnership together, and I want to personally thank him, along with the Nike employees and incredible athletes."
There have been no reports as to who finished with the partnership, but it looks as though it will be beneficial for both parties.
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Since signing with Nike in 1996, Woods has been through hell and back in his personal life that has seen his physical condition demise, as reported by Golf Monthly.
Due to issues with his legs after a severe car crash in February 2022, Woods has been absent from the majority of majors, missing three out of the four in 2023.
Is his lack of playing time one of the reasons why Nike has dropped him? According to the Mirror, Woods plans on playing once a month in 2024 on a part-time schedule.
It's obvious that the 48-year-old is slowing down, so it's imperative that Nike builds for the future and focuses on the golfers who are winning tournaments right now.
Nike has a stable of top golfers in their arsenal, with major champions Rory McIlroy and Scottie Scheffler headlining their vast talent, according to the Golf Get Up website.
Tiger Woods is still one of the most famous athletes on the planet and his profile in the game is above almost all his peers, so he still holds a lot of power as a brand ambassador.
Woods is expected to return to action this week as he tees off at the Genesis Invitational. The GOAT is expected to wear his new colors on Thursday rather than just on Sunday, as reported by Golf Digest.
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