LSU gymnastics star Olivia Dunne charges fans $300 for exclusive content

LSU gymnast Olivia Dunne recently signed a new NIL deal with Passes, a company that helps creators create relationships with fans and make money. Dunne will be able to produce and distribute content to paying members that subscribe to her content.

Dunne’s passes account has several tiers for interested customers. The $15 a month Bronze package unlocks exclusive content to her wall, while the $50 per month Silver package allows 50 messages per month and livestream access.

The Gold offering, priced at $100 per month, allows fans 100 messages per month, as well as weekly direct message freebies, according to the site. The Platinum package is the most expensive, at $300 per month. This advertises unlimited priority messages and access to the most exclusive content.

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Dunne also has a $20 per month package specifically tailored to fellow gymnasts, who she will liaise with to provide training tips.

Fans might be wondering what type of content Dunne will be permitted to produce for her subscribers. According to their terms, Passes does not support any type of explicit adult content on its platform.

Passes and Olivia Dunne stand to profit handsomely from this arrangement. According to Forbes, content creators are expected to retain around 90% of the money they earn, while the platform takes in the remaining 10%.

Forbes reports that Dunne plans to give fans a look at what it takes to be a Division I athlete, which would include livestreams of training sessions, one on one calls with fans, and other Q&A sessions.

Passes CEO Lucy Guo said, “We think that this will help Livvy create engaging content that resonates with her fans, ultimately building awareness for Passes as a platform that is committed to helping creators scale their businesses and diversify their revenue streams.”

Passes is quickly making its mark in the content business. Guo is a 29-year-old entrepreneur who received $40 million in Series A funding for Passes in February 2024, according to Fortune’s website.

Olivia Dunne is no stranger to raking in large sums of money due to NIL deals with corporations. According to North Jersey’s website, Dunne already had agreements with American Eagle, Nautica, Body Armour, Peyton Manning’s Omaha Productions, as well as GrubHub.

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With the Passes deal officially announced, Dunne now has the second-highest NIL valuation, according to ON3’s website. The Passes contract, valued at several million dollars, allowed her to overtake Bronny James in collegiate earning value, and trails only University of Colorado quarterback Shedeur Sanders.