Who made most money on Instagram this year?
Hopper HQ, a renowned content and analytics service, has released its annual report about the top earning celebrities on Instagram. Since last year, there has been a surprising shift on the number one spot of the list. In 2020, it's Dwayne Johnson, 'The Rock', who dominates Instagram. The actor makes $1,015,000 for each time he promotes a brand on his profile.
Number two is the woman who used to be the real queen of social media. With $986,000 per publication, the socialite will probably do anything she can to regain the top position in 2021.
The most media-friendly soccer player of all time was also the first to exceed 200 million fans. With $889,000 per publication, he is the third largest contributor in terms of publicity revenue. Cristiano Ronaldo has also broken the $1 billion barrier for total earnings. Not bad, if you consider he used to be a really poor kid.
That the Kardashian name appears several times on the list was to be expected. With $858,000 per publication, Kim Kardashian, continues to be a top name on Instagram. She is the most visible head of the Kardashian/Jenner media empire.
Ariana Grande is the first singer to appear on the list. She also makes money with elegant publications, her own label and, of course, her well-known ponytail. Her gains are $853,000 per publication. Ariana Grande's fans are among the most loyal, so it's not surprising that she's in the top ten.
And if Ariana Grande's fandom is loyal, what about Selena Gomez's? One of the most beloved artists in the world has had great support from her fans in good times and bad times. She had quite some good times whenever she charged $848,000 per sponsored post.
Queen B has two singers above her in this list. It's strange not to see Beyoncé at the top of a list, although the amount she gets per post is not bad anyway: $770,000 per publication.
It might seem that Justin Bieber's star stopped shining long ago, but nothing could be further from the truth. The Canadian singer continues to turn everything he touches into gold ($747,000 per publication) and is now happily married and emotionally stable.
This is another singer not used to positions other than the number one. However, Taylor Swift is already sweeping album sales and tours, so it doesn't seem wrong to leave room for other celebrities in this ranking. She gets $722,000 per publication.
This Brazilian soccer player was supposed to overrule both Cristiando Ronaldo and Leo Messi at all levels of the game. Well, it didn't work out that way, but at least he surpassed one of his mentors in advertising. The Brazilian is a money-making machine with $704,000 per publication.
The best player ever on the field has two other ball titans ahead of him on Instagram. Nevertheless, Leo has an enviable style on Instagram and all indications are that he will keep making money even when he retires. $695,000 per publication.
Anyone who's surprised to see Nicki Minaj in such a high position is not aware of the influence she has in the advertising scene. Her personal style, her pin up point and her provocative looks, make her a candy for many daring brands. A real instagramer icon. $625,000 per publication.
You have to go all the way to 14th place to find the third Kardashian/Jenner sister. Still, she makes a nice $608,000 per publication. Kendall has always moved like a fish in water between fashion and reality television, and that combination works well on social media.
She may not be the most popular Kardashian, but she's one of the few celebrities to exceed $600,000 per post. There are only 15 of them, to be exact. Khloé's income is $608,000 per publication.
She is a musical, emotional, television and inclusive icon for an entire generation. Miley Cyrus has given a voice to millions of people who didn't have it and they have returned the favor with hundreds of millions of daily likes. She makes $593,000 per publication.
This Kardashian may be a little less known to the general public outside the United States. Still, she has good numbers on Instagram: $514,000 per publication. It gives you an idea of the influence one family has on the world's social media.
As an actor, he's a box-office sensation. As a comedian, he's one of the few who can fill a 40,000-seat stadium. That sort of thing is worth money on Instagram: $499,000 per publication.
Like Miley Cyrus, Demi Lovato has been able to redirect her career and become an example to hundreds of thousands of people. Her honesty on Instagram has earned her the approval from brands who pay dearly to have her on their campaigns. $455,000 per publication.
For more than a decade, she's been bringing success after success to her music, her social networks, and her clothing line. Rihanna is a total artist overflowing with talent. No one is surprised that her popularity is over the roof. $449,000 per publication.
The jump from Rihanna to Cardi B is almost $90,000 per publication. Let's say the Barbadian singer marks the line of Platinum celebrities on Instagram and with Cardi B begins the level of Gold. She makes $366,000 per publication.
She barely passed the age of 18 and is already moving in stratospheric numbers on Instagram. If nothing goes wrong, and it doesn't seem like it would be, Billie Eilish will be in the top 20 on the next list. $346,000 per publication.
Until the arrival of Cristiano Ronaldo, David Beckham had been the ultimate media soccer player. And he still is an important face on the web. It is enough to say that the elegant British midfielder retired in May 2013 to know that his current advertizing figures are gigantic: $339,000 per publication.
The eternal Hermione has long been a reference point for fashion, beauty and elegance, but also for environmental commitment and intelligence. Her image is worth everything and many brands do not hesitate to pay $308,000 per publication for it.
In the midst of the debate over whether Lebron is better than Jordan, it's no wonder that the player with the most impact on the 21st-century NBA is the king in terms of income. Making $307,000 per publication, James is twice as big as any teammate on Instagram.
Virat Kohli is a cricket legend from in India. He holds numerous records and is considered the best hitter in the history of the sport. Obviously, this ranks high on Instagram: $296,000 per publication.
She is a socialite, top model and half of one of the most beautiful couples on the planet along with Zayn Malik. A quick look at the figure that Gigi Hadid charges per publication ($293,000) makes it seem meager compared to her fame. But it will surely go through the roof once she has a baby and expands the advertising range.
The actress was already quite a celebrity on her own, but since she married Nick Jonas, both the singer and the Indian Miss Universe have shot up their numbers. With $289,000 per publication, Priyanka Chopra's sneaks into the top 30 celebrities who earn the most on Instagram.
When you're a successful singer and your every look becomes a trend, you're guaranteed a six-figure amount on Instagram. Of course, an artist like Dua Lipa makes that happen easily. Her current rate is $252,000 per publication.
Will Smith has been a celebrity for more than three decades, and he has not neglected the rise of social media. On the contrary, Smith is an example of how to win over audiences by being close, friendly and honest. This has resulted in a considerable amount of income from each publication: $246,000.
Despite his time in prison and his retirement from the soccer field, Brazilian player Ronaldinho has not lost his grip on the brands. His eternal smile, the good vibes he exudes and his footballing magic continue to sell. While it is possible that his legal problems will end up taking their toll, he is now still at $238,000 per publication.
Another famous soccer player with an immense following on Instagram. The Welsh footballer, who lately plays more golf than football, has a tremendous pull on social networks. Especially in the UK, where he is an idol, his advertising presence is powerful: $200,000 per publication.
The legendary Swedish soccer player does not seem to think about retirement any time soon. He is one of the best players of the 21st century as well as one of the most fashionable, and of course Instagram likes that very much. $200,000 per publication.
The Prince of Egypt, as he is known in the Premier League, is the spiritual leader of Jurgen Klopp's Liverpool, champions of the English League and the 2019 Champions League in soccer. For Mo Salah, it means extra income on Instagram. $180,000 per publication.
Here's another soccer player making big money on Instagram. Along with Messi and Neymar, this Uruguayan athlete formed the trio of best goal scorers in the history of FC Barcelona. His profile has skyrocketed ever since. $176,000 per publication.
It looks like Conor McGregor might never fight again, so he will have to live on what he made on Instagram. Of course, the MMA fighter likes spending and luxury, so he might have to publish a lot more posts than expected. His followers are delighted. $170,000 per publication.
She was 11 years old when she jumped to fame as 'Eleven', the main character in 'Stranger Things' (Netflix). Several years later, as an established star, Millie Bobby-Brown radiates elegance and beauty and is a magnet for fashion brands. $155,000 per publication.
She was Emily Fields in 'Pretty Little Liars' but the series ended in 2017. Still, the actress has managed to maintain her relevance, reaching a six-figure profit for her sponsored publications: $151,000 each. Interestingly enough, she is well ahead of her fellow cast members in 'Pretty Little Liars.'
When Time magazine names you as the most influential Spanish-language social networker, you're doing something right. The Venezuelan influencer was the only user of 'Vine' to exceed one billion views. Now, her Instagram Stories are also a hit. And of course, this translates into significant income: $142,800 per publication.
The point guard who has changed the way the NBA plays is also an advertising icon. Stephen Curry counts on the invaluable help of his wife Ayesha and his three children (Riley Elizabeth, Ryan Carson and Canon W. Jack) to make a perfect family to follow on Instagram. That's $142,000 per publication for you.